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ShapanM44RR
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What will be cheaper for business? Most often, targeting turns out to be cheaper than contextual advertising. Keep in mind that not only is the cost per click lower, but the conversion is almost always lower too. In contextual advertising, the opposite is true - the price for clicks is higher, but the conversion is also higher. Such results are related to the scale of the target audience to which advertising is launched. Which will be more profitable for expensive goods? There are a lot of nuances in this direction. Without delving into the specifics of a specific niche, it is worth noting that expensive goods are extremely rarely purchased spontaneously.
Selling head-on in - impressions will not work here. This means that you will need an accurate selection of clients on whom advertising will be launched, special creatives and a special approach to advertising. There are many nuances in the field of expensive Web Development Services goods, and all of them need to be worked out before launching. What to do if there is no website Important: if the client does not have a website, only targeted advertising can be launched. This is its main advantage over the context. In targeting clients you can send: to the official website of the company; to the company page on any social network; in messenger. 
You can collect contact information from potential clients using lead forms or lead them directly to a targeted action. But social networks have a nuance. It doesn’t always make sense to pour traffic into a cold audience and close it immediately for purchase. A cold audience is not interested in buying here and now. Such an audience is more willing to subscribe to a community or newsletter. And after warming up, the audience becomes ready to buy. Now you know the difference between contextual and targeted advertising and that they can be launched simultaneously. |
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warcleaver
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warcleaver
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разн68.2liveBettредаXVIIЛютфSnooTakeBobbМайнШамиТули
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